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BaByliss Paris is a story that began in 1961, when a Parisian hairdresser created the world’s first electric curling iron. From a small workshop in Paris, the brand has grown into one of the global leaders in beauty, becoming synonymous with style, elegance, and innovation.
and innovation. For decades, BaByliss has been revolutionizing the beauty industry, creating tools that empower women and men to achieve the most up-to-date hairstyles — from bold fashion looks and designer-inspired creations to stylish everyday solutions. Our portfolio includes hair dryers, air brushes, straighteners, stylers, trimmers, and clippers — all designed for ease of use, high performance, and impressive results.
The brand constantly improves its technologies, introducing innovative solutions that ensure effectiveness, gentle care, and protection of hair health. From ceramic and titanium coatings to ionization and intelligent temperature control — every BaByliss tool is designed to deliver beauty with care.
Today, BaByliss is present in more than 60 countries and remains a trusted name in beauty. We inspire people to discover new styles, express themselves confidently, and feel their best every day.
